About 9:30 a.m. Friday, the cooler at Humphreys Flowers was half full and fragrant with the smell of Valentine’s Day floral arrangements and dozens of red roses.
Still two days away from the actual love holiday, which falls on a Sunday for the first time since 2010 this year, florists knew to expect a busy last few days of the week.
“Because you know, the ladies like to get the flowers at work, which is understandable,” said Helen Humphreys Johnson.
Johnson co-owns Humphreys Flowers with her husband, Clint, together carrying on the three-generation, family-owned business that dates back to 1934 and Mrs. Johnson’s grandmother.
And she knows Valentine’s Day because she’s seen a few growing up in the floral business.