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Friday, November 13, 2026Nov 13

Chattanooga brand strategy firm 26 Tools adds local talent to creative team

Caleb Ludwig, left, and Keely Stockett Hungate are co-owners of 26Tools LLC
Caleb Ludwig, left, and Keely Stockett Hungate are co-owners of 26Tools LLC

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Visit the 26 Tools website at www.26tools.com.

You’ve seen Caleb Ludwig’s work, you just didn’t know it.

Founder and director at 26 Tools LLC, a two-person communication and brand strategy firm here in Chattanooga, Ludwig over the last six years has worked with Rock/Creek Outfitters, Chattanooga Whiskey, RootsRated and Vision Hospitality Group, among others.

And 26 Tools’ reach extends far beyond the Chattanooga city limit sign. Ludwig’s company has worked with Google Ventures start-ups, the Museum of Modern Art, IDEO and Okamura Corp., among others.

Founded here in 2008 by the Covenant College alumni Ludwig, 26 Tools has its founder on “a wild ride,” he said.