As human beings we are hardwired to seek meaning and purpose in our lives. Nowhere is this more important than work, where we spend so many of our waking hours.
Bill McDermott, CEO of SAP, explains, “This is a world where purpose matters more than ever before. I get inspired by being a part of a purpose. You want to be part of something that really matters, something that really makes a difference.”
I created the concept “Noble Purpose” and a methodology behind it to help leaders accelerate growth and establish competitive differentiation. A Noble Purpose is a clear and succinct statement about the impact your organization has on customers. It’s the jumping off point for a strategic initiative that includes every facet of your organization.
It’s not enough to say, “We want to be ethical, provide value and make money while we’re doing it.” That kind of milquetoast messaging doesn’t provide direction for employees, nor does it create competitive differentiation.
Noble Purpose is: