85: Percent of adult men and women who celebrate Mother’s Day
$172.63: Average Americans plan to spend on Mom this year
25-34: Age of the biggest spenders, who will spend an average $244.32
80: Percent of survey respondents getting Mom a greeting card
67.2: Percent sending flowers
44.2: Percent giving Mom a gift card
35.8: Percent giving Mom gift apparel
34.2: Percent splurging on jewelry
1910: Year Hallmark was founded
1914: Year President Woodrow Wilson proclaimed the second Monday in May to be Mother’s Day
1995: Year U.S. Congress discontinued its practice of recognizing special days deemed worthy of national recognition through the passage of proclamations and resolutions
Early 1920s: When Hallmark began producing Mother’s Day cards
900: Number of different designs – including 200 designed for consumers in the Hispanic community – Hallmark’s 2015 Mother’s Day card collection featured
No. 1: The place Mother’s Day holds in the Hispanic community in regards to card-sending holidays
118 million: Number of Hallmark Mother’s Day cards sent annually
1.2 billion: Number of Hallmark Christmas cards sent annually (includes boxed and individual cards)
131 million: Number of Hallmark Valentine’s Day cards sent annually (does not include classroom Valentines)
74 million: Number of Hallmark Father’s Day cards sent annually
44 million: Number of Hallmark Easter cards sent annually
19 million: Number of Hallmark Halloween cards sent annually
14 million: Number of Hallmark Thanksgiving cards sent annually
Source: National Retail Federation Mother’s Day Consumer Spending Survey; corporate.hallmark.com