As talent and production coordinator for the Riverbend Festival, it is normally Joe “Dixie” Fuller who does the courting when it comes to booking acts. But this time it was Toby Keith himself who let it be known that he wanted to play the nine-day summer event here.
Fuller, of course, was all too happy to oblige and didn’t play hard to get. After a very brief courtship, both sides agreed to terms and the country superstar has been booked to play the festival on Wednesday, June 14.
“This was a perfect storm,” Fuller says.
“He wants to play medium and smaller markets, and he’s not about the Atlantas or bigger cities right now, and his agent reached out to us and said he personally wanted to play Riverbend because he’s heard about it and how strong it is and how well we take care of people.”
Fuller believes it will be the biggest night in festival history, topping previous shows by Hank Williams Jr., Widespread Panic and Lynyrd Skynyrd in regard to crowd size and vendor sales.