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Saturday, November 14, 2026Nov 14

Chattanooga-made Volkswagen Atlas unveiled [photos]

VW said the SUV was designed to appeal to North American consumers in every way you define that. From what Ive seen and read, theyve nailed it.

VW ATLAS SUV

* Production in Chattanooga to start late this year; for sale at dealerships in spring 2017* Seating for seven passengers, including two adults in the third row with innovative access system* Two engine options: four-cylinder TSI turbo or VR6, both with eight-speed automatic transmission* At 198.3” long, 77.9” wide, and 69.6” high, Atlas is larger than any VW on sale in the U.S.* Five trim levelsSource: Volkswagen

The biggest Volkswagen ever assembled in America – the Chattanooga-made Atlas sport utility vehicle – was unveiled Thursday amid hopes that it will help the automaker chart a new course.

Three years after the German carmaker launched the concept at the Detroit auto show, the seven-passenger SUV was shown off in California with the aim of appealing to the tastes of American motorists and boosting the brand’s lagging sales.

Hinrich J. Woebcken, chief of Volkswagen’s North America region, said the 2018 Atlas is designed for “the heart of the American market.”