NEW YORK – House Democratic Caucus Chairman Joe Crowley hesitated when asked about his party’s core message to voters.
“That message is being worked on,” the New York congressman said in an interview this past week. “We’re doing everything we can to simplify it, but at the same time provide the meat behind it as well. So that’s coming together now.”
The admission from the No. 4 House Democrat – that his party lacks a clear, core message even amid Republican disarray – highlights the Democrats’ dilemma eight months after President Donald Trump and the GOP dominated last fall’s elections, in part, because Democrats lacked a consistent message.
The soul-searching comes as Democrats look to flip at least 24 GOP-held seats necessary for a House majority and cut into Republican advantages in U.S. statehouses in the 2018 midterm elections. Yet with a Russia scandal engulfing the White House, a historically unpopular health-care plan wrenching Capitol Hill and no major GOP legislative achievement, Democrats are still struggling to tell voters what their party stands for.
Some want to rally behind calls to impeach the Republican president as new evidence indicates possible collusion between Trump’s campaign and the Russian government. Democratic leaders are reluctant to pursue that approach as it only energizes the GOP base. Others want Democrats to focus on the GOP’s plans to strip health insurance from millions of Americans. And still others say those arguments can be fashioned into a simplified brand.