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Thursday, October 29, 2026Oct 29

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Crowe: Like a girl

Two of my favorite things are Warren Buffett and investing. It helps that Warren thinks women are a great investment; he’s been an advocate and adviser to women ranging from Katherine Graham, owner of The Washington Post, to Rose Blumkin, a Russian-immigrant-turned-entrepreneur. I’m sure numerous others could speak to his commitment to women’s business and investment success.

And there’s another reason to sing his praises: Warren Buffett invests like a girl. That’s according to the 2011 title from The Motley Fool and Louann Lofton, “Warren Buffett Invests Like a Girl.”

I’m excited about the future of wealth creation and investing, especially as it relates to women. With more than two decades in the industry, working predominantly with male colleagues and advising male clients, it’s been great fun to see the wave of women embracing their wealth-building potential and engaging with money.

I’ve seen firsthand there isn’t one path to financial independence. Women see and value different things, they assess risk and opportunities uniquely, and with a different paradigm, may change the landscape spanning local, regional, national and global scales. Women are truly an “emerging market,” seizing the reins with money, and the investment world is taking note.

“Warren Buffett Invests Like a Girl” speaks directly to my interests in exploring concepts that tie to (and power) wealth-building. Academics would call it behavioral finance and neuroscience. I call it learning, growing and exploring “happy.” As a practitioner, it’s interesting to see how often men and women define “happy” related to financial success differently.