MILAN (AP) – Designers are resizing Milan Fashion Week for menswear, condensing previews for next spring and summer into just over three days.
While New York and London’s commitment to menswear has waned, Milan remains true to the segment that fuels Italian exports. Of the 9 billion euros ($10 billion) in menswear revenues last year, 64 percent were cashed in abroad – a higher percentage than womenswear at 61 percent of 13 billion euros ($14.5 billion).
Just the format is changing. More designers are showing menswear alongside womenswear, with many like Gucci and Bottega Veneta waiting for the September round. And a number of fashion houses, including Missoni and Etro, have opted for presentations, while yet others are in a creative transition.
Highlights from the first day of menswear previews in Milan for next spring and summer on Saturday:
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