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Saturday, November 14, 2026Nov 14

Local business fights cancer with pink wigs, party

"BigWig" Jason Flowers, with Office Furniture Warehouse, shows off his pink wig and dyed pink beard, part of the business's fundraising efforts to end breast cancer. (Contributed photo)
"BigWig" Jason Flowers, with Office Furniture Warehouse, shows off his pink wig and dyed pink beard, part of the business's fundraising efforts to end breast cancer. (Contributed photo)
photo Jason Flowers, at right, of Office Furniture Warehouse, wears his pink wig in a meeting with other local “BigWigs,” representatives raising funds to end breast cancer. (Contributed photo)

This Friday, real men won’t just wear pink; they’ll turn their hair the color, too.

On Friday, June 23, Office Furniture Warehouse will celebrate its nine-year anniversary by hosting a fundraising party for worldwide nonprofit Susan G. Komen to aid in the fight against breast cancer.

The event will wrap up the Chattanooga-based office furniture dealer’s month-long fundraising efforts, part of Komen’s “BigWigs” campaign. The campaign invited local corporate and community leaders to raise at least $1,000 for the cause while wearing flagrant, hot-pink wigs to raise awareness as “BigWigs.”

Five Chattanoogans have answered the call and donned the hairpieces, but the furniture dealer has gone bigger on both accounts.

In addition to flaunting his new pink wig, Jason Flowers, Office Furniture Warehouse’s vice president of operations, dyed his beard bright pink for the month. With the help of the rest of his team, he has also pledged to raise $9,000 for the campaign to celebrate the business’s ninth birthday.