The Brand: Chattanooga Whiskey Co.

photo Tim Piersant, owner and co-founder of Tennessee Stillhouse, stands with full barrels of 1816 Chattanooga Whiskey at the company's location on Market Street across from the Choo Choo Hotel.

Location: Tennessee Stillhouse micro-distillery, 1439 Market St. across from the landmark Choo Choo hotel, open from Mon-Thurs, 11-9; Fri-Sat, 11-11 and Sun, 12-7. A new, 46,000-square-foot distillery due to open this spring in a former Chevrolet dealership at the corner of M.L. King Boulevard and Riverfront Parkway won't be open to the public, initially.

Products: Three brands of straight bourbon whiskey - 1816 Reserve, 1816 Cask and 1816 Single Barrel.

Claim to fame: The company says it operates the first legal distillery in Chattanooga in 100 years. In 2013, company co-founders pushed to overturn local and state laws banning Chattanooga whiskey production. The resulting state legislative bill hangs on The Stillhouse's tasting room wall.

Owner: The new, 46,000-square-foot distillery is owned by The Lamp Post Group, a Chattanooga venture incubator that provides both capital and mentorship to growing startups. Lamp Post Group is a minority partner in Tennessee Whiskey. Tim Piersant, the co-founder, president and CEO, is the largest shareholder in Tennessee Whiskey, which has a number of Chattanooga investors.

What's in the name: The 1816 name is a reference to the year that John Ross established a trading post on what would eventually become Chattanooga's downtown riverfront.

History: Chattanooga Whiskey's label was meant to look like turn-of-the-century advertising. Chattanooga was home to dozens of whiskey manufacturers at the turn of the 20th century, according to records in the pre-Prohibition distillery database The companies were housed primarily downtown and offered rye and corn whiskeys with colorful names such as Old Tennessee Queen, Mountain City Corn Shuck and Big Chief.

Upcoming Events