One scoop or two? Raw cookie dough is latest NYC food fad

Scoops of cookie dough, purchased at Do, Cookie Dough Confections, in New York. People are standing in line for hours to get a scoop of raw dough, the latest foodie phenomenon. The shop joins a growing list of city food destinations where people seem to be willing to wait endlessly for must-have items, like the cronut or the ramen burger. Scoops of cookie dough, purchased at Do, Cookie Dough Confections, in New York. People are standing in line for hours to get a scoop of raw dough, the latest foodie phenomenon. The shop joins a growing list of city food destinations where people seem to be willing to wait endlessly for must-have items, like the cronut or the ramen burger.

By Associated Press March 8, 2017 3 min read

NEW YORK – Cookie dough is having its Cronut moment.

People have been standing in line for up to three hours at a month-old New York City shop that sells scoops of raw dough in a cup or a cone like ice cream.

The sweet treat has become the latest food fad to generate buzz and long lines on the sidewalk, following the Magnolia Bakery cupcake popularized by “Sex and the City” and the Cronut, the croissant-doughnut mashup that made pastry chef Dominique Ansel’s Manhattan bakery a phenomenon among foodies and tourists and ultimately inspired mass produced knockoffs.

Kristen Tomlan, the 28-year-old founder of DO Cookie Dough Confections, says she’s selling 1,500 pounds of cookie dough a day at her Greenwich Village storefront and hopes to expand both in New York and online.

“It’s really cookie dough gone wild,” says Tomlan, who grew up in St. Louis and has a background in design and branding.