WASHINGTON (AP) – Ivanka Trump’s first foray into self-help writing came in 2009 with “The Trump Card,” a breezy compilation of workplace advice, stories about her dealmaker dad and a hefty dose of celebrity namedropping.
But in her second book, released Tuesday, Trump has gone from sassy to serious.
“Women Who Work: Rewriting the Rules for Success” offers earnest advice for women on advancing in the workplace, balancing family and professional life and seeking personal fulfilment. She is donating the proceeds to charity and has opted not to do any publicity to avoid any suggestion that she is improperly using her White House platform.
It’s natural that Ivanka Trump’s thinking would evolve. Now 35, she is married and has had three children since she wrote the first book. She has also embraced advocacy for women, first at her fashion brand and now at the White House as an unpaid adviser.
She stepped away from executive roles at the Trump Organization and her fashion brand before joining her father’s administration, though she still owns the brand, which has prompted criticism from ethics experts that she could profit from her rising profile.