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Saturday, November 14, 2026Nov 14

Saturday & Sunday on Signal features more businesses than ever

Mountain Top Toys owner and Mountain Business Association President Patrick Holland hugs an avocado plush toy from Squishable, one of the store's top-sellers. (Staff photo by Emily Crisman)
Mountain Top Toys owner and Mountain Business Association President Patrick Holland hugs an avocado plush toy from Squishable, one of the store's top-sellers. (Staff photo by Emily Crisman)

The 30-year tradition of Signal Mountain’s holiday shopping event, “Saturday & Sunday on Signal,” continues Nov. 11 and 12.

Fifteen mountain businesses are participating this year.

“That’s the most restaurants and retailers that have participated in the five years I’ve been involved,” said Patrick Holland, president of the Mountain Business Association and owner of Mountain Top Toys.

New restaurant Max’s is participating for the first time, and Mayfly Coffee is back after taking a hiatus last year. Hummingbird Pastaria is participating Saturday only, and Pruett’s is participating both days.

“There’s more opportunities to eat and shop at the same time,” Holland said, referencing the increase in the number of restaurants this year.