Time was, curb appeal sold a home.
A tidy lawn, a fresh coat of paint and an inviting entrance were the first impressions many home-buyers had of a piece of real estate.
In today’s high-tech marketing environment, prospective home-buyers have often viewed photographs of every room in a house and have seen a 360-degree view of the exterior on their smartphones before they ever set foot on a property.
The growth of digital marketing in the real estate business has boosted a burgeoning craft: real estate photography.
The Real Estate Photographers of America trade group has about 500 vetted members, but most agree that’s just a small fraction of the number of American workers now making some or all of their income photographing houses. Many are self-taught career-changers who have rushed in to help fill a niche that barely existed a decade ago.