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Friday, October 30, 2026Oct 30

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McLeod: The case for emotional decision-making

Lisa Earle Mcleod for Edge Magazine
Lisa Earle Mcleod for Edge Magazine Lisa Earle Mcleod for Edge Magazine

Do you make big decisions using logic, or emotion?

We’ve been taught not to let emotions cloud our decision-making. But there’s a big difference between making an emotional decision and making a rash decision.

As humans, it’s impossible to strip emotion from our decision- making. Nor would you want to. If we didn’t make emotional decisions, no one would ever get married, have children or start a business. Our country was founded on the emotional principles of life, liberty and the pursuit of happiness.

Rash decisions can derail our work and lives. But trying to ignore emotion is not only unrealistic; it increases the likelihood of bad decisions.

Recently one of our clients was at a crossroads. They had two opportunities; time and resources limitations dictated they choose only one. During the discussions, the CFO said, “We don’t want to make an emotional decision here.” His comment got me thinking, what if we intentionally leverage emotion to help the team make a better decision?