If you are in a business career you're probably familiar with the acronym ROI, meaning "return on investment."
In my book, the 2019 Kia Optima SX Turbo has great VROI, or "visual return on investment." There's just something about the silhouette and the trademark Tiger-nose grille that makes the Optima look like a luxury car, while the price is firmly mass-market.
Even after several years with the same basic outline, the Optima still looks - as the kids say - "lit." The SX Turbo is the top-of-the-line trim level and lists for about $10,000 more than a base model, but it's worth every penny. Locally, Kia of Chattanooga on Chapman Road had nine Optimas in its digital inventory this week, including one significantly discounted SX model.