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VW could assemble new pickup truck in Chattanooga

VW already produces a midsize truck, called the Amarok, for use in South America, Europe and Australia. However, the vehicle isn't certified by U.S. regulators for use in the American market. (Contributed Photo)
VW already produces a midsize truck, called the Amarok, for use in South America, Europe and Australia. However, the vehicle isn't certified by U.S. regulators for use in the American market. (Contributed Photo) VW already produces a midsize truck, called the Amarok, for use in South America, Europe and Australia. However, the vehicle isn't certified by U.S. regulators for use in the American market. (Contributed Photo)

By Mike Pare 4 min read

A Volkswagen pickup truck for the U.S. market, possibly based off the Chattanooga-made Atlas SUV, could make sense, an industry analyst said Monday.

But the German automaker would need to temper sales expectations, said Rebecca Lindland, executive analyst at Kelley Blue Book.

Midsize pickups

U.S. sales for midsize pickup trucks in 2017:› Toyota Tacoma: 198,124>› Chevrolet Colorado: 112,996› Nissan Frontier: 74,360› Honda Ridgeline: 34,749› GMC Canyon: 32,106Source: PickupTruck.com

“I think it would be a challenge,” Lindland said.

VW is expected to show a surprise concept of a midsize pickup truck at the New York International Auto Show on Wednesday, according to an Automotive News report from Frankfurt, Germany. It said the vehicle could be assembled in Chattanooga if VW decides to enter the segment in the U.S.