Chattanooga Visitor's Bureau announces new strategic plan for tourism

Chattanooga Convention and Visitors Bureau President and CEO Barry White speaks during the Chattanooga Tourism Summit at the Chattanooga Convention Center on Tuesday, Oct. 9, 2018, in Chattanooga, Tenn.

With a new board chairman and president, it was time that the Chattanooga Visitor's Bureau craft a renewed vision for tourism that will help increase the number of overnight visitors in the city and county.

At the local tourism bureau's first "Tourism Summit" Tuesday afternoon at the Chattanooga Convention Center, CVB President and CEO Barry White announced the organization's new strategic plan to a room full of the area's top tourism leaders and government officials. This is the first strategic plan the CVB has put together in several years.

With a new, lofty vision to be "the most competitive and innovated destination organization in the nation" by 2025, White said the CBV will work with partners to create a more unified, research-based branding strategy to use across all economic development platforms.