DETROIT – Volkswagen of America will become the presenting automotive partner to the U.S. Soccer Federation through 2022, officials said today.
The automaker will help U.S. Soccer with its mission to become the preeminent sport in the United States by increasing participation, developing world class players, coaches and referees, and increasing fan engagement around the sport, officials said.
U.S. Soccer CEO and Secretary General Dan Flynn said at the North American International Auto Show that Volkswagen will be “one of the most active and visible partners U.S. Soccer has ever had, providing us with additional resources for more programs that can impact and help develop the sport, while also allowing us to reach more fans of the game across the country.”
As part of the partnership, Volkswagen will have branding on training tops for all U.S. Soccer National Teams, including the Men’s and Women’s National Teams, all Youth National Teams and the Para 7-a-side, Beach and Futsal National Teams, and the U.S. Soccer Development Academy.
Scott Keogh, president and CEO of Volkswagen Group of America, said the first step is making it easier for women to stay with the sport and pass on their wisdom and passion and love to the next generation of players.
“Soccer is the People’s Sport and Volkswagen is the People’s Car,” he said.