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Friday, October 30, 2026Oct 30

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La Quinta Hotel planned for Chattanooga’s Southside

Construction of a new La Quinta Hotel at Cowart and 13th streets is slated to begin this October. / Contributed rendering by Ideis Design Architecture
Construction of a new La Quinta Hotel at Cowart and 13th streets is slated to begin this October. / Contributed rendering by Ideis Design Architecture Construction of a new La Quinta Hotel at Cowart and 13th streets is slated to begin this October. / Contributed rendering by Ideis Design Architecture

A La Quinta Hotel is the latest brand to join downtown Chattanooga’s surging number of lodging options as a developer plans to start work on the Southside in October.

Rivermont Hospitality of Chattanooga plans to put up the six-story, 123-unit hotel along with a two-level parking garage on a vacant site at Cowart and 13th streets. Ben Berry, president of Berry Engineers, said the multimillion-dollar project will also include 14,000 square feet of ground-level commercial space.

While the tract doesn’t front Market Street, the hotel will be pushed as close as possible to that artery, Berry said. He expected the hotel to open in late 2020 or early 2021.

The La Quinta is the latest hotel product slated to join an array of others which have recently opened, are under construction or on the drawing board.

The land for the hotel near The Chattanoogan is one that a Knoxville developer had eyed for a seven-story apartment building, but work never began. Belle Development Group had considered putting a 140-unit apartment complex offering a mix of one-bedroom and efficiency units aimed at young professionals and the downtown workforce.