Pop-up shops are coming to Hamilton Place mall this holiday season.
Local boutiques and retailers will be renting out space in the mall one week at a time for an opportunity to showcase their merchandise to a wide audience, and to compete alongside nationally recognized stores during the busiest shopping season of the year.
CBL Properties, the owner of Hamilton Place and Northgate malls, launched a pop up shop initiative in 2017 within its various locations across the country, generating approximately $600,000 in extra revenues and supplying small retailers an opportunity for large-scale business. This year, that pop up initiative has come to Hamilton Place.
For $1,000 per week, retailers that rent out the space are provided with a great location, dressing rooms, mannequin, marketing tools, and anything else they may need to operate a successful storefront.
Taylor Bostwick, the marketing director for Hamilton Place and Northgate Mall, explained that each pop up shop is assisted with a marketing campaign that includes signage, internet exposure, and an advertisement on the mall’s Interstate-75 readerboard, which is passed by 90,000 vehicles every day.