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Muted launch for Google’s game-streaming service Stadia

This undated photo provided by Google shows a controller that is part of a video-game streaming platform called Stadia that Google is launching on Tuesday, Nov. 19, 2019. The service is the first console-free gaming system. But experts say it has some growing to do before it becomes a true contender in the gaming arena. The platform will store a game-playing session in the cloud and lets players jump across devices operating on Google's Chrome browser and Chrome OS, such as Pixel phones and Chromebooks. (Google via AP)
This undated photo provided by Google shows a controller that is part of a video-game streaming platform called Stadia that Google is launching on Tuesday, Nov. 19, 2019. The service is the first console-free gaming system. But experts say it has some growing to do before it becomes a true contender in the gaming arena. The platform will store a game-playing session in the cloud and lets players jump across devices operating on Google's Chrome browser and Chrome OS, such as Pixel phones and Chromebooks. (Google via AP) This undated photo provided by Google shows a controller that is part of a video-game streaming platform called Stadia that Google is launching on Tuesday, Nov. 19, 2019. The service is the first console-free gaming system. But experts say it has some growing to do before it becomes a true contender in the gaming arena. The platform will store a game-playing session in the cloud and lets players jump across devices operating on Google's Chrome browser and Chrome OS, such as Pixel phones and Chromebooks. (Google via AP)

Google’s new game-streaming service Stadia demonstrates the possibilities of gaming from the cloud, but experts say it’s hindered by a lack of compelling video games and a convoluted pricing scheme.

Piers Harding-Rolls, head of games research at IHS Markit, called Tuesday’s launch more of a public beta test than an actual debut. He said the real test will come next year, when Stadia begins to compete with new video game consoles due out from Sony and Microsoft.

“It is not at the moment a challenger to console companies or PC gaming,” he said. “At this stage it is really about getting the product into market and into hands of consumers.”

Google can learn from that and fine-tune the service as it grows and competition intensifies, he said.

Much like movies and music, the traditional video-game industry has been shifting from physical hardware and games to digital downloads and streaming. Such an approach lets gamers play from a variety of devices, picking up where they left off as they switch, without having to buy expensive equipment.