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Saturday, November 14, 2026Nov 14

Hunt for hidden treasure in North Shore merchants’ windows

NorthShore Merchants Collective Contributed Photo / Window-shoppers check off their treasure-hunt cards in last year's Holiday Window Treasure Hunt.
NorthShore Merchants Collective Contributed Photo / Window-shoppers check off their treasure-hunt cards in last year's Holiday Window Treasure Hunt.

The hunt is on!

NorthShore Merchants Collective has begun its fifth annual Holiday Window Treasure Hunt.

This holiday tradition combines hidden treasure with beautifully decorated holiday store windows. Best of all, the treasure hunt benefits Northside Neighborhood House.

To join in the fun, shoppers need only pick up a game card from any of 28 participating businesses and start window-shopping. Similar to a game of “find the hidden object in the picture,” this version takes families to the sidewalk to look for unlikely hidden items in holiday-themed windows of local businesses.

For example, you might find an out-of-place ice cream scoop from Clumpies Ice Cream in the window of Locals Only Gifts & Goods, or a bottle of Olive Chattanooga’s olive oil in the window of Frios Gourmet Pops.