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Saturday, October 31, 2026Oct 31

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Ahem. You’re probably saying it wrong. According to a book with the same name written by Ross and Kathryn Petras, here are three of the most commonly mispronounced words:

GIF, which refers to a computer graphic, is actually pronounced “jiff,” like the peanut butter. The proper way to pronounce croissant, as in the French pastry, is “kwah-SAHNT or kwah-SAHWN.”

And finally, the super trendy acai berry? That’s actually pronounced “ah-sigh-EE.”

So go forth and correct the world, Chattanooga! People love that.

Now, some stories:

Affordable downtown apartments? Nope, you’re not dreaming. They really exist, and the Southside development hopes to have them filled by the end of the month.

UPS just won government approval to run a drone airline.

And, on Tuesday, Jimmy Carter became the first U.S. president to turn 95 years old.