Chattanooga's Echelon Fitness moving headquarters to downtown, sees 1,000% growth in 2020

Staff file photo / Missy Elliott leads a class at Echelon Studio in Chattanooga last year in this file photo.

Echelon Fitness, which has climbed from a startup venture to become a major player in the exercise space, is moving its Chattanooga headquarters into one of the city's tallest towers.

The company is taking two floors in Liberty Tower downtown, where Echelon will run its growing business, Echelon Chief Executive Lou Lentine said on Monday.

"In addition to the team we're building in Chattanooga which is world class, we're bringing people in and they're excited about working in downtown," he said.

About 70 employees, including a newly created president's post Echelon is trying to fill, will be housed in 25,000 square feet where the company will take up the sixth and seventh floors of the Chestnut Street high-rise, he said.

Echelon, along with competitor Peloton and others, has seen break-neck growth since the onset of the coronavirus pandemic.

Lentine