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Saturday, November 14, 2026Nov 14

Cooper: Trader Joe’s, are you ready for us in already trendy Chattanooga?

Bloomberg News File Photo / Specialty grocery company Trader Joe's is considering putting additional stores in Tennessee like this one pictured in Riverside, California.
Bloomberg News File Photo / Specialty grocery company Trader Joe's is considering putting additional stores in Tennessee like this one pictured in Riverside, California.

Reaction to Monday’s announcement that specialty grocer Trader Joe’s is exploring the idea of adding new store sites in Tennessee, including Chattanooga, was immediate and passionate.

The last time a new business prospect had Chattanoogans so excited, the logo of the entity getting area residents worked up had a “V” stacked on top of a “W.”

The Trader Joe’s story had more page views on the Times Free Press website for the day than any other story except the tragic boat dock fire in Scottsboro, Alabama, that claimed at least eight lives. Impeachment? Pish. An Asian carp invasion? Forget it.

It was shared from the newspaper’s Facebook page faster than any story in recent memory – 831 times by Tuesday morning. Nearly 2,000 people had liked the post, and it elicited 536 comments.

Editorial writers only wish their opinions counted for so much.