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Sunday, November 15, 2026Nov 15

The business of building an online gaming persona

Staff photo by C.B. Schmelter / William Hill recently invested in top-end equipment to help take his gaming persona to the next level.
Staff photo by C.B. Schmelter / William Hill recently invested in top-end equipment to help take his gaming persona to the next level.

William Hill figures he was still having his diapers changed when he started playing video games.

“My dad handed me the controller and I’ve been playing since I was an infant, almost,” he says.

Yes, it’s an exaggeration, but it’s not an exaggeration to say that, at 25 years old, he’s been playing for almost 20 years. When he was little he told his mother, “When I grow up I want to play video games as a job.”

Until the last three months, that was still a little boy’s dream. But after spending more than $2,000 on equipment that includes microphones, studio lights, amplifiers and webcams, Hill hopes he’s on his way to making it a reality.

Most nights, he can be found on Facebook as “Bigdaddydoodoo” – and yeah, he admits it’s a “silly” name – playing Call of Duty: Warzone and, so far, he has attracted about 1,000 people to watch him do it.