NASCAR driver Bubba Wallace finds voice during time of unrest, change

AP photo by Steve Helber / NASCAR driver Bubba Wallace makes a pit stop in the Richard Petty Motorsports No. 43 Chevrolet during Wednesday night's Cup Series race at Virginia's Martinsville Speedway.
photo AP photo by Steve Helber / NASCAR Cup Series driver Bubba Wallace is interviewed before Wednesday's race in Martinsville, Va.

CHARLOTTE, N.C. - Bubba Wallace can count Spike Lee and Demi Lovato in his corner since he became the leader of NASCAR's push for change.

Where he has failed to find support is from corporate America.

Wallace is the only black full-time driver currently competing in NASCAR's top-tier Cup Series and has had to scrap for sponsorship money his entire career. Since he has taken a prominent role as an activist - successfully calling on NASCAR to ban Confederate flags at its events and leading the conversation among his peers about racial equality - the only new friends Wallace has are celebrities and fans.