As an entrepreneur, educator, stylist, and administrator, Genia Church has worn multiple hats throughout her 25-year career in the beauty industry.
“I coach and mentor hairstylists on how to evolve in their career, and not just as a hairstylist because we’re more than hairstylists,” Church says. “I think you should never get too complacent; you should always expand your knowledge and further your education.”
Church was one of just five finalists in the nation in the 31st annual North American Hairstyling Awards in the hair color category in January.
“Competition work is a great way to promote yourself, but that exposure is usually not my end goal,” Church says. “When I enter a competition, my goal is to push my creative limits and become a more well-rounded hairstylist.”
After graduating from Marion County High School in 1993, Church moved to Chattanooga and enrolled in Chattanooga State Community College’s cosmetology program. Following the completion of her degree, she worked in salons in the Chattanooga area and eventually moved into a management role at Epiphany Day Spa.