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Sunday, November 15, 2026Nov 15

Gatlinburg attractions optimistic as businesses reopen

In this May 20, 2017 photo, a new chairlift attraction is under construction in downtown Gatlinburg, Tenn. A deadly wildfire in November of 2016 put a dent in the tourism industry, but signs of growth are returning. (AP Photo/Kristin Hall)
In this May 20, 2017 photo, a new chairlift attraction is under construction in downtown Gatlinburg, Tenn. A deadly wildfire in November of 2016 put a dent in the tourism industry, but signs of growth are returning. (AP Photo/Kristin Hall)

KNOXVILLE, Tenn. (AP) – Attractions in Gatlinburg are optimistic for an increase in visitors as summer approaches and businesses reopen.

Marcus Watson, marketing manager for SkyLift Gatlinburg, said the area enjoyed a busy weekend after many attractions in Sevier County opened May 22.

“We expect to see growing numbers in the weekends to come and as we move closer to summer,” Watson told The Knoxville News Sentinel.

The amusement park Ober Gatlinburg’s visitation was down about 30% from May 22-27 compared to last year, marketing manager Tom Royther said.

“We understand that the current situation will decrease visitation, but if weather had been better I am sure we would have been a lot closer to last year’s numbers,” Royther said in an email to the newspaper.