Miracle, the holiday pop-up bar concept that has been introducing people around the world to specialty drinks, is now serving at No Hard Feelings, a new bar that opened in August on Broad Street.
Miracle started in New York City in 2014 with the idea of introducing professionally developed cocktails served in a kitschy setting similar to an office holiday party. It was created by Greg Boehm who on the advice of his mother stopped construction of a cocktail bar in the East Village and instead created a pop-up bar with over-the-top Christmas decorations and drinks.
It was a huge hit and others around the nation, and eventually the world, picked up on the idea.
"I've been toying with the idea of doing Miracle for four or five years, but it didn't work out until now," said No Hard Feelings owner Freddy Schwenk. "With us being a new bar in Chattanooga, it seemed like the perfect time."
Miracle provides the recipes for the drinks, as well as some glassware and 10% of the sale of Santa Pants, Christmas Carol Barrel and Santa Heads signature glassware will go to the James Beard Foundation Open for Good campaign to aid the relief efforts of independent restaurants.
- What: Miracle at No Hard Feelings.- Address: 806 Broad St., Chattanooga.- Hours: 5-p.m.-1 a.m. Sunday-Thursday and 5 p.m.-2 a.m. Friday-Saturday.
Among the cocktail favorites are the Christmapolitan, Snowball Old-Fashioned and Naughty and Nice Shots. New this year is the Elfing Around cocktail as well as freshly updated and renewed recipes for the Jolly Koala, On Dasher, and SanTaRex.
Schwenk said his staff mixes the drinks, and so far the response from customers has been very good.
"I'd say we've doubled our weekday business. Weekends are also pretty good, and so that is hard to improve, but people enjoy it," he said. "Everybody loves a good Christmas bar."
Miracle will continue to be offered at No Hard Feelings through Dec. 31, when the bar will host a New Year's Eve party with an '80s prom theme.
"We'll keep some of the Christmas decorations up so it will be a lot of fun," Schwenk said.
Contact Barry Courter at [email protected] or 423-757-6354.
What other bars say
"Miracle is our favorite, insanely busy way to end every year with our team. Using cocktails, hospitality, music, and extreme amounts of holiday baubles, we help bring a much-needed dose of cheer to our city."- Eric Simpkins, The Lawrence in Atlanta"From a bartender's perspective, the program is super bartender-friendly. And not only are the drinks great, the money is even better! We exponentially grew our numbers, sales and tips. Can't wait to do it again next year."- Dylan March, The Courtesy Bar in Orlando, Florida