NASCAR's Kyle Larson lands contract extension, full sponsorship through 2023

AP photo by John Amis / NASCAR driver Kyle Larson takes the checkered flag after winning a Cup Series race on June 20 at NASCAR Superspeedway in Lebanon, Tenn.

CHARLOTTE, N.C. - Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years. Now that Hendrick has his man, he has locked Larson down for two more seasons with full sponsorship.

Hendrick told his 93 automobile dealerships Wednesday that the hottest driver in motorsports has signed a contract extension through 2023 and Larson will be fully sponsored by

It may seem like the sponsorship is all Rick Hendrick's money anyway, but the deal for 35 Cup Series races the next two years is paid for from the marketing budget of Hendrick Automotive. The setup is somewhat unprecedented because the website will also sponsor Larson in all his events outside of NASCAR - the 28-year-old California native continues to compete in sprint car races on dirt tracks around the country - with branding on the nose of his cars, helmets, gloves and firesuits.