A Cultural Equation
In less than one month, I will turn 40. That makes me a millennial, according to experts.
I identify as a Gen X’er, but what most surprised me from the research that led to that revelation is the basis of our first story below: 30% of millennials spent more than $1 million on artwork last year.
Situated at the top end of that generational spectrum, I still cannot fathom $1 million, let alone having it to spend on artwork alone.
That spending power is changing the art world, just as millennials’ sheer numbers are impacting other social norms.