For those looking for a way of reducing stress that doesn’t involve putting something toxic in your body or feeling awful the morning after, euphorics seem like an appealing option.
I was really excited to try them.
“Euphorics” is a term coined by New York City-based company Kin Social Tonics to describe a new class of nonalcoholic beverages meant to shake up the way we drink socially.
They’re made with adaptogens – stress-balancing herbs also found in the trendy wellness powders you can add to your smoothies – combined with “replenishing” nootropics and botanics for “flavor and function.” Nootropics, sometimes called “smart drugs,” are stimulants that are supposed to help with memory and focus. (The company does not say what they “replenish.”)
Kin Euphorics are designed for social settings, to “lift the mind and relax the body” and give you the buzzed-but-not-sloppy effect similar to a single glass of wine that acts as a social lubricant. The company says it uses high-quality, nontoxic ingredients, but it doesn’t claim its products are all-natural.