A math degree, a knack for analytics and a passion for people and small businesses – that’s what set Kate Izell on her path toward digital marketing, eventually materializing into Izell Marketing Group, LLC.
Upon the first few minutes of chatting with Izell, you feel energized. She’s resourceful, honest and relational, and her excitement and passion for her employees, small businesses and cultivating a healthy work environment is obvious.
Math Grad Meets the Marketing World
Originally, Izell had no plans of going into marketing, and she wasn’t acquainted with much of it besides print. Once she finished undergrad in 2011, companies were starting the transition into social media and building an online presence, creating a new, high demand for digital marketing expertise.
Izell’s first marketing job was for a family-run digital marketing agency, where she was their first real hire, sought out for her background in math.