Brook Weresuk says that Bird Dog Parking is not so much a parking company but a hospitality business.
“We feel that the hospitality part is what we want to focus on,” he said about the company started last year by Weresuk and Chattanooga hotel developer and operator Mitch Patel.
Chattanooga-based Bird Dog works with hotels to create what it calls a custom arrival experience for guests through valet parking and shuttle, garage and bell services.
The brand is aimed at providing “a little more elevated parking experience than what people are used to,” Weresuk said.
Even the name of the business points to setting itself apart from other such service providers in the industry, he said.