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Saturday, November 14, 2026Nov 14

‘Pre-bunking’ shows promise in fight against misinformation

FILE - The Google logo is seen at the Vivatech show in Paris, France, June 15, 2022. Google and a team of university researchers have hit on what they say could be an effective way to make people more impervious to the harmful impact of online misinformation. (AP Photo/Thibault Camus, File)
FILE - The Google logo is seen at the Vivatech show in Paris, France, June 15, 2022. Google and a team of university researchers have hit on what they say could be an effective way to make people more impervious to the harmful impact of online misinformation. (AP Photo/Thibault Camus, File)


Soon after the Russian invasion, the hoaxes began. Ukrainian refugees were taking jobs, committing crimes and abusing handouts. The misinformation spread rapidly online throughout Eastern Europe, sometimes pushed by Moscow in an effort to destabilize its neighbors.

It’s the kind of swift spread of falsehoods that has been blamed in many countries for increased polarization and an erosion of trust in democratic institutions, journalism and science.

But countering or stopping misinformation has proven elusive.

New findings from university researchers and Google, however, reveal that one of the most promising responses to misinformation may also be one of the simplest.