Automakers are going electric with their Super Bowl ads this year.
General Motors Co., BMW AG, Nissan Motor Co. Ltd. and Kia Corp. are all pushing electric vehicles in their ads for this Sunday’s game. The EV marketing isn’t surprising given the colossal industry shift to battery-powered products, but it signals how automakers know they need to take advantage of a mass audience in their efforts to persuade consumers to think electric for their vehicle.
“We’re working hard … to create an all-electric, zero-emissions future for everyone. And one really important part of that is getting people excited about electric vehicles,” GM Chief Marketing Officer Deborah Wahl said on a media call this week.
“We wanted to use the Super Bowl platform to continue to raise awareness of the important role that EVs can play in fighting climate change.”
Beyond the auto industry, ads across the board this year are expected to be less about creating solidarity in the fight against the pandemic – like they were last year – and more about moving on to what’s next.