Skip to main content
Monday, November 9, 2026Nov 9

This story is free to read.

Good Day, Chattanooga! Jan. 12, 2022

TFP Default Tile
TFP Default Tile TFP Default Tile

Your Wednesday at a glance:

Good morning, Chattanooga!

TikTok. YouTube. Instagram.

Social media platforms have moved well beyond just cute pictures of your friends’ kids and life updates from people you know.

Today they’re ways for people, including Chattanoogans, to make a living as influencers and content creators, crafting relatable content and showcasing personality for entertainment, information and community.

“The term influencer isn’t one I would give myself,” says Ayesha Ophelia, a Chattanoogan with 79,000 followers on Instagram. “I would say I’m a creator first and foremost. I’m a free spirit. I’m a philosopher type. I’m a person who is speaking up about the things I care about, and that has resonated with people. If anything, I’m leading people home to themselves.”

From relationships, fitness, books, hair and makeup and more, hear from five locals what it’s like to be a Chattanoogan influencer online in today’s world.

Now for some recent stories:

THE WHO OF BONNAROO: Here’s the official lineup for this year’s Bonnaroo Music & Arts Festival.

NEW RIDES: What were the top-selling vehicles in Hamilton County last year?

ICYMI: As an Athens native, I may be a little (read: very) biased when it comes to this topic, but after 41 years and a great game, the UGA Bulldogs secured the national championship trophy. In case you missed it, here’s our game coverage from our sports editor David Paschall.

-Tierra Hayes, thayes@timesfreepress.com

P.S. We can’t do this work without the support of our subscribers. You can join our Times Free Press community and subscribe here today.