Rebranded Richardson ready to lead Florida rebound

Florida Athletics photo / Florida redshirt sophomore quarterback Anthony Richardson starred for the Gators early last season but couldn't prevent them from stumbling to a 6-7 record that ended with a Gasparilla Bowl loss to UCF.

Florida redshirt sophomore quarterback Anthony Richardson announced earlier this month that he was ditching the "AR-15" nickname due to its association with gun violence.

Last week at Southeastern Conference media days in Atlanta, he expounded on his reasoning.

"I'm not going to be able to play football for the rest of my life, and it was pretty much a business decision," Richardson said. "There is a lot going on, and that kind of played a part. AR-15 doesn't describe who I am.

"I'm Anthony Richardson, and that's who I've been since I was born. It's on my birth certificate, and I'm just trying to rebrand myself and become a better person."

If any SEC team could use a rebranding this season, it's Florida, which won eight league championships and three national titles in the 18 seasons from 1991 to 2008 but has been on a roller-coaster ride ever since.