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Sunday, November 15, 2026Nov 15

Chattanooga’s first Hyatt hotel slated for downtown’s Southside in $30 million project

Rendering by Gonzalez Architects / A rendering shows a planned Hyatt hotel that's slated to go in downtown Chattanooga's Southside. The hotel is to hold an outside cafe along West Main Street and rooftop seating.
Rendering by Gonzalez Architects / A rendering shows a planned Hyatt hotel that's slated to go in downtown Chattanooga's Southside. The hotel is to hold an outside cafe along West Main Street and rooftop seating.

Downtown Chattanooga’s trendy Southside will hold the city’s first Hyatt hotel as a developer plans a five-level, 123-room location near the key Main and Market streets corner.

A nearly new brand called the Caption by Hyatt will go up at 105 W. Main St. if the proposed $30 million project receives city approval next month, said Hiren Desai, chief executive of Chattanooga-based 3H Group Inc.

Desai said the planned downtown lodging will be only the second or third Caption site worldwide.

“Hyatt wanted to be here,” he said in an interview Tuesday. “It will be a pretty unique development.”

Desai, whose group holds about two dozen properties, said the new hotel will offer a boutique experience that’s “fresh, clean, elegant.” He said plans call for an outdoor cafe along Main Street as well as a rooftop element, including green space.