Brand loyalty is really a thing. Some people are more faithful to their clothing label than their spouse. Other people change their jobs more than they do their shoe brand. Whether they’re smitten by Starbucks, hooked on Honda, nuts for Nike or addicted to Apple, some people are hardcore, ride-or-die, obsessively devoted to a certain brand name. There’s just something about particular labels that drums up a real loyal following.
But why is that?
True brand fanatics aren’t in it just for those rewards programs that allow disciples to collect punches over time, leading up to a free cup of coffee or large blue raspberry slushy. It’s more about the fact that some brands look better, hold up better or are more cost-effective. Sometimes, it’s the product quality or the core values of the company that draw people in.
You know your favorite brand, and you know why you love it. Is it because it’s less filling or tastes great? Is it the best part of waking up? Does it melt in your mouth and not in your hands? Is it finger-lickin’ good? Is it the breakfast of champions? Or maybe it gives you wings. Maybe it’s freaky fast. Maybe it’s grrrrreat!
We talked to several locals who are loyal to a brand in the fitness/fashion realm. Here’s what they had to say about why simply no other logo will do.