How to avoid romance scams during Valentine’s Day

Although the concern exists all year round, with Valentine's Day just around the corner, romance scams are extremely prevalent at this time of year. This is a great time to stay aware and also check on family and friends who could unknowingly be falling prey to a catfishing scam or other romance related scheme.

Many people have turned to online dating and social media sites over the past few years to find love and/or meet new people. These platforms have not only made it easier than ever to meet new people and find dates, but unfortunately they have also made it easier for someone to take on a fake persona and create a compelling backstory, potentially leading to them successfully pulling off a romance scam.

Most romance scams start with fake profiles on online dating sites created by stealing photos and text from real accounts or elsewhere. Scammers often claim to be in the military or working overseas to explain why they can't meet you in person. Over a short period of time, the scammer builds a fake relationship with you, exchanging photos and romantic messages, even talking on the phone or through a webcam.

Just when the relationship seems to be getting serious, your new sweetheart has a health issue or family emergency or wants to plan a visit. No matter the story, the request is the same: they need money. But after you send money, there's another request, and then another. Or the scammer stops communicating altogether. That's the classic scenario of a catfish scam, and it can result in huge losses.

In 2021, BBBs across North America saw a 13% increase in reports of romance scams over 2020. In 2022, the number of reported romance scam cases more than doubled in the first two months of the year when compared to the same period in 2021. Victims report they were befriended and tricked into relationships with fraudsters whose sole aim was to get money and/or credit card information from them.

Overall, the best way to combat romance schemes is to recognize what they look like, and the red flags associated with them. In addition to catfishing schemes, BBBs have seen reports of fake dating websites, and even traditional schemes using a romance theme to lure victims, such as fake check scams, and money mule scams. In money mule scams, victims are tricked into moving illegal funds or items.

You can read more on each of these by visiting BBB's romance scam resource page at

In the meantime, your BBB offers tips to help you and your loved ones identify and avoid catfishing scams:

- Too hot to be true. Scammers offer up good-looking photos and tales of financial success. If they seem "too perfect," your alarm bells should ring.

- In a hurry to get off the site. "Catfishers" will try very quickly to get you to move off of a dating site or social media site and instead communicate through email, messenger, or phone.

- Moving fast. A "catfisher" will begin speaking of a future together and tell you they love you quickly. They often say they've never felt this way before.

- Talk about trust. "Catfishers" will start manipulating you with talk about trust and its importance. This will often be the first step to asking you for money.

- Don't want to meet. Be wary of someone who always has an excuse to postpone a meeting because they say they are traveling or live overseas or are in the military.

- Suspect language. If the person you are communicating with claims to be from your hometown but has poor spelling or grammar, uses overly flowery language, or uses phrases that don't make sense, that's a red flag.

- Hard luck stories. Before moving on to asking you for money, the scammer may hint at financial troubles, such as their heat being cut off, car stolen, or a sick relative. Or, they may share a sad story from their past (death of parents or spouse, etc.).

How to protect yourself from this scam:

- Never send money or personal information that can be used for identity theft to someone you've never met in person. Never give someone your credit card information to book a ticket to visit you. Cut off contact if someone starts asking you for information like credit card, bank, or government ID numbers.

- Ask specific questions about details given in a profile. A scammer may stumble over remembering details or making a story fit.

- Do your research. Many scammers steal photos from the web to use in their profiles. You can do a reverse image lookup using a website like or to see if the photos on a profile are stolen from somewhere else. You can also search online for a profile name, email, or phone number to see what adds up and what doesn't.

To report a scam, visit

Michele Mason is president of the Better Business Bureau in Chattanooga