Bojangles tests out Bo’s Bird Dogs in Chattanooga

Contributed photo / Two of Bo's Bird Dogs, shown here, can be purchased for $5 this month during a market test in Chattanooga of the new menu item at Bojangles.

Bojangles is giving chicken lovers a fun way to enjoy one of its most popular menu items with the test this month of the new Bo's Bird Dog at its restaurants in the Chattanooga and Knoxville markets.

The fast-food chain may be famous for its chicken and biscuits, but through Nov. 26, Bojangles is also touting Bo's Bird Dog, which looks like a hot dog. Bo's Bird Dog, which can be bought for $5 for two dogs or $7.99 for a combo meal, puts Bojangles Chicken Supremes in a split-top bun, topped with pickles and drizzled with Carolina Gold sauce.

Bojangles said it chose the two East Tennessee cities to test out the chicken sandwich because of the strong sports market. Bo's Bird Dog is being promoted as the Tennessee Vols take on the Georgia Bulldogs in football Saturday at Neyland Stadium in Knoxville.

"We were searching for fun ideas to step up our tailgating game and stumbled onto the idea of bird dogs made with our tasty Chicken Supremes," Chef Marshall Scarborough of Bojangles told the Knoxville News Sentinel. "Bird Dogs are a delicious way to enjoy Bojangles' signature flavors and ingredients, all packed into an easy-to-eat, handheld sandwich for eating on the go."

The Bojangles' franchisee Cedartown Chicken operates Bojangles units in East Ridge, Red Bank and Fort Oglethorpe, and Bojangles has corporate or other franchise owners for area stores in East Brainerd, Soddy-Daisy, Chattanooga, Dayton, Ringgold, LaFayette, Dalton and Cleveland.

Bojangles is based in Charlotte, North Carolina, and has locations in 17 states, mostly in the South and along the East Coast.

— Compiled by Dave Flessner