Morning Pointe to expand in Ooltewah with new memory care facility

Contributed photo / Architect's rendering shows what the new 60-unit memory care facility by Morning Pointe Senior Living will look like when completed in 2025.
Contributed photo / Architect's rendering shows what the new 60-unit memory care facility by Morning Pointe Senior Living will look like when completed in 2025.

Four years after opening the first phase of a 22-acre senior community in Ooltewah, Morning Pointe Senior Living announced plans Thursday to build an adjacent $15 million memory care facility scheduled to open by 2025.

The new Lantern at Morning Pointe Alzheimer's Center of Excellence at East Hamilton will include 60 apartments in a 45,000-square-foot memory care community to be built next door to the existing 73-apartment Morning Pointe of East Hamilton. The facility in Ooltewah was built in 2019 and will transition to an assisted living-only community once the new memory care center is erected.

"The enormous residential growth that we projected has materialized, and we're continuing to meet the needs of the senior population in Hamilton County," Morning Pointe Founder and President Greg Vital said in a telephone interview Thursday. "As people live longer and stay healthier, the need for memory care continues to rise."

The new community will offer two distinct areas for Alzheimer's care all under one roof, Vital said:

— The Lamplight Program is for residents in the early to moderate stages of Alzheimer's disease. It offers a large expansive environment that is secure and safe.

— The Lantern Program is for more advanced stages of Alzheimer's that focus on individual interests, life experiences and personal strengths to ensure each resident benefits from personalized and purposeful support.

"The families of those with Alzheimer's and other memory challenges especially need support and reassurance that their loved ones are safe and cared for by compassionate professionals," Vital said in an announcement of the new center. "We are pleased to be able to provide that support to more seniors and their families right here in our hometown."

The Lantern building will provide Alzheimer's and dementia care services including therapies that emphasize friendship, a positive approach and meaningful days. The programs are designed to provide structure to help residents feel safe and secure.

Programming will adhere to Morning Pointe's focus on clinical care with physical and occupational therapies, life enrichment and wellness offerings and intergenerational activities. It will also feature farm-fresh food.

Vital said there is the potential to develop a third phase of the Ooltewah site for independent senior living scheduled to be under development soon after the completion of the new Alzheimer's project.

The new facility will be company's 41st building and is part of 25 Morning Pointe communities in Tennessee. Other Chattanooga-area campuses are located in Hixson and Collegedale.

(READ MORE: Morning Pointe opens new center in Happy Valley)

Contact Dave Flessner at dflessner@timesfreepress.com or 423-757-6340.


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