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Thursday, November 5, 2026Nov 5

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When 1+1 doesn’t equal 8: Jonathan Frost and Paul Croft were selling more than accounting at their Chattanooga firm

Staff photo / Jonathan Frost in 2018 was featured in Chatter magazine's "20 Under 40" list. His accounting firm closed suddenly this month.
Staff photo / Jonathan Frost in 2018 was featured in Chatter magazine's "20 Under 40" list. His accounting firm closed suddenly this month. Staff photo / Jonathan Frost in 2018 was featured in Chatter magazine's "20 Under 40" list. His accounting firm closed suddenly this month.


One day, recalled the businessman Paul T. Croft in 2021, a top salesman at his Chicago-based firm, Croft Enterprises, told him of a man visiting town.

The visitor reportedly looked like Croft, drove a Maserati like Croft, and even had a name like Croft.

The top salesman thought Croft might hit it off with Jonathan D. Frost, the Chattanooga accountant.

“I go, ‘I don’t want a business partner,'” Croft recalled saying. “‘No way.'”