It’s that time of year again. MainX24, Chattanooga’s 24-hour celebration of Main Street and the Southside neighborhood, is Saturday, featuring more than 100 events hosted by local businesses and organizations. From a parade and chili cook-off to cold plunges and vendor markets, there’s so much to do in 24 hours. Here are some highlights to put on the calendar. For more MainX24 events, visit mainx24.com or facebook.com/mainx24.
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Chattanooga’s MainX24 celebration this weekend





Here’s over a dozen things to do at Chattanooga’s MainX24 celebration this weekend
— Ice Buddies, a cold plunge community, will have an event at 8 a.m. at 1404 Cowart St. Engage in breath work and meditation, cold plunge and have coffee, while promoting resources and advocating for mental health. Cost is $5-$10.
— VK Salon, 55 E. Main St., Suite 103, will host a Girl Market, featuring women-owned small businesses, from 8 a.m.-3 p.m. There will be a DJ from 11:30 a.m.-2:30 p.m.
— Embody, 818 E. Main St., a health, wellness and beauty spa, will have a grand opening from 8 a.m.-6 p.m. The Yummy Thai food truck will serve up food, and there will be a beer cart, live music, games and raffles. From noon-2 p.m., there will be photo opportunities with Star Wars characters. From 3-4 p.m., there will be a cold plunge challenge. At 5 p.m., the grand prize raffle will be drawn (must be present to win).
— Buddy Shirk, the MainX24 organist, returns for this year’s celebration, playing the organ from 10 a.m.-12:30 p.m. near the Lofts on Main, 55 E. Main St., by the dress sculpture.
— Chattanooga Zoo will have a pop-up zoo from 10 a.m.-1:30 p.m. at Architectural Surfaces, 405 E. Main St., providing the opportunity to meet animals and zookeepers.
— Pax Breu Ruim, 516 E. Main St., will have a vendor market from 10 a.m.-9 p.m. and a food truck court from 10 a.m.-10 p.m., in addition to live music. There will be several vendors and three food trucks.
— MainX24 parade will be from 10:30 a.m.-noon along Main Street. The parade is rain or shine.
— World Heavyweight Chili Cookoff will be from 11 a.m.-3 p.m. at Office Coordinators Inc., 326 E. Main St. Enjoy chili samples, drinks and music as contestants seek to earn awards, including the championship belt. Cost is $10-$15.
— Common House, 1517 Mitchell Ave., will have a vintage Christmas market from 11 a.m.-4 p.m. and a cold plunge at 2 and 2:30 p.m. The market will feature several vendors, a DJ and holiday cocktails at a pop-up bar. The cold plunge will take place at Common House’s pool, with participants jumping in and receiving an on-the-house hot beverage afterward.
— Santa Paws Workshop, hosted by the Humane Educational Society, will be from noon-3 p.m. at Battle Academy, 1601 Market St. The society will have adoptable dogs, while Love on a Leash will have therapy dogs. For the Love of Dogs will have stocking stuffers and holiday gift ideas for pets and pet-lovers, and there will be pet photos with Santa and children’s activities.
— Humanaut Fire Fest will be from noon-4 p.m. at Humanaut, 1404 Cowart St., featuring food, vendors, yoga, tarot reading, the Chatt Circus Collective, a DJ, community art, the Humanaut Pinewood Derby Race and more. Proceeds from the derby benefit the Northside Neighborhood House.
— Backstage Bar, 29 Station St., will host the Great American Whiskey Tasting from 2-3 p.m., featuring several of the best whiskeys offered in Chattanooga. There will be a $10 fee for charity and a raffle.
— WanderLinger Brewing Co. will host the Highland Games from 2-4 p.m. in the gardens at the Chattanooga Choo Choo, 1400 Market St. Games include: stein holding, beer mile relay, tug-o-war and haggis hurling. Sign-ups start at 1 p.m. at the WanderLinger tent inside the gardens.
— Let’s Paint by Zilly’Artz, 624 E. Main St., will host a moon glow canvas painting experience from 6-8 p.m., where attendees can immerse themselves in painting a canvas under glowing lights. Cost is $30.
— Hart Gallery, 110 E. Main St., will have a spiked cafe from 6-10 p.m., featuring poetry, music and adult beverages. Admission costs $5 at the door. Seating is limited.
— Dazey Skate Co. will host skate karaoke from 7-10 p.m. at Cabanas Latin Nightclub, 1800 Rossville Ave., Suite 110. A DJ will play karaoke hits, and there will be a photo booth. Attendees can bring their own skates or rent a pair for $10.
— Love and Marriage Game Show with Bad Santa will be from 10-11:30 p.m. at The Comedy Catch, 29 Station St. Bad Santa will host this show where couples answer questions about their better halves to compete for a prize. The show is rated R. Cost is $15.
— Dizgo Inferno, a disco dance party, will be from 10 p.m.-1 a.m. at Barrelhouse Ballroom, 1501 Long St. Experience a night of disco beats and classics, psychedelic rhythms and neon lights. Dizgo, with Kasvot Chatt, will perform. Tickets cost $15 in advance or $20 the day of show.
Contact Sam Still at sstill@timesfreepress.com or 423-757-6579.
