Chattanooga’s Hamilton Place mall a test location for product website for stores

Staff photo by Olivia Ross / Shoppers are seen at Hamilton Place mall in December. The mall is a test site to offer shoppers online access to all the products carried by 101 stores at the shopping center at one website.
Staff photo by Olivia Ross / Shoppers are seen at Hamilton Place mall in December. The mall is a test site to offer shoppers online access to all the products carried by 101 stores at the shopping center at one website.

Hamilton Place mall is serving as a test site to offer shoppers online access to all the products carried by more than 100 retailers at the shopping center at one website, company officials said Wednesday.

Called Inventory Insider, mall owner CBL Properties is partnering with a technology company to provide the product information for the stores at a single centralized location on the Hamilton Place website.

The Chattanooga mall and CoolSprings Galleria in Nashville are the first shopping centers in CBL's portfolio nationally to test the concept, said Stacey Keating, the company's vice president of corporate communications.

"It will be a yearlong pilot with them, and we'll determine if it's something that's feasible to expand in other properties," she said by phone.

(READ MORE: Malone's restaurant site work starts at Hamilton Place mall in Chattanooga)

A total of 101 retailers will roll out Inventory Insider in phases at Hamilton Place, Keating said. Phase one, which launched Tuesday, included 79 retailers, and phase 2 will add 22, she said.

Keating said all the anchor stores are included and it's likely even more of the mall's retailers will be added.

CBL partnered with Adeptmind, a technology company specializing in artificial intelligence and e-commerce.

Stephen Lebovitz, CBL's chief executive officer, said the way people shop has changed significantly during the last several years with advanced research on local product availability being a key part of the shopping experience.

"Inventory Insider enables us to add this capability to our websites and gives our customers a seamless way to browse," he said in a statement.

Keating said Hamilton Place and CoolSprings were picked because they're two of CBL's top centers and there's a high percent of retail inventories available through the platform.

(READ MORE: Three new restaurants opening at Hamilton Place)

Included in Inventory Insider, available on the mall's website by clicking on "Products," are item pricing, sizes and product information, Keating said.

G Wu, chief executive officer and co-founder of Adeptmind, said the company will boost the online visibility of the two CBL properties, making retailer products easily discoverable for the customer base and positively impacting the overall consumer experience.

"The Adeptmind team is very enthusiastic about supporting the dynamic properties of CBL," he said in a statement.

CBL's owned and managed portfolio has 94 properties in 22 states, including 56 enclosed malls, outlet centers and lifestyle retail centers as well as more than 30 open-air centers and other assets.

Contact Mike Pare at mpare@timesfreepress.com or 423-757-6318.

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