Chattanooga Airport is funneling $520,000 of additional money over the next year into wooing new airline service and marketing Lovell Field to air travelers.
Incentives to attract new service will surge by $270,000, up 300%, in Lovell Field’s spending plan for the upcoming 12 months, said April Cameron, the airport’s chief executive officer.
But she said the money will only be spent if the airport attracts service from an airline new to Chattanooga or an existing carrier adds flights, she said by phone.
For example, Cameron said the airport will offer an existing carrier at the airport $50,000 of marketing funds for a new nonstop destination. For an airline new to the airport, $75,000 is offered to build the brand in the community, she said.
“We have a good opportunity for new service,” the airport CEO said. “If we don’t get new service, we won’t spend it.”